Privacy Policy

____ Consumer Aerosol Products Council (“Company”, “us” or “we”) operates the _www.mistunderstood.com_______ website and associated pages and platforms. It is Company’s policy to respect your privacy regarding any information we may collect through our website or other services.  By submitting personal information through our website or through our related services, you agree to the terms of this Privacy Policy and you expressly consent to the processing of your personal information in accordance with this Privacy Policy.

Please read this Privacy Policy carefully to understand our views and practices regarding your personal information and how we will treat it.  By visiting this website, you are freely accepting and consenting to the practices in this Privacy Policy.  You may withdraw your consent at any time and for any reason with effect to future data processing by contacting use at the address listed below in the Section titled “Contact Information”.  Without your consent, we will use personal information only insofar as such processing is permitted by applicable law (e.g., for the performance of an Agreement between us and you) or where such processing is necessary for compliance with a legal obligation to which we are subject.

Information from Technology.

Like most website operators, Company collects information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Company’s purpose in collecting this information is to better understand how Company’s visitors use its website. From time to time, Company may release aggregate information, e.g., by publishing a report on trends in the usage of its website that does not identify any particular user.  Company also collects information like Internet Protocol (IP) addresses for logged in users.

We also may use cookies.  A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Company uses cookies to help Company identify and track visitors, their usage of the Company website, and their website access preferences. Company visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Company’s website, with the drawback that certain features of Company’s website may not function properly without the aid of cookies.

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Company and does not cover the use of cookies by any advertisers.

We do not respond to browser-based “do not track” signals. Currently we do not have any third party sites who push content to our site. We use Facebook pixel tracking on our site.  We use Google Analytics on our site. Google Analytics is a web analytics service provided by Google. Google Analytics uses cookies to collect anonymous traffic data to help use analyze how users use the website. The information generated by a cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the site, compiling reports on site activity for us and providing other services relating to site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes described in this policy. If you have concerns relating to the usage of Google Analytics, it is possible to block Google Analytics by installing a plug-in to your browser. A plug-in for the most common browsers can be found here:

We collect web server logs.  Web server logs are records of activity created by the computer that delivers the webpages you request to your browser.  For example, a web server log may record the search term you entered or the link you clicked to bring you to a webpage.  The web server log also may record information about your browser, such as your IP address and the cookies set on your browser by the server.

Information from You.

Certain visitors to Company’s website may choose to interact with Company in ways that require Company to gather certain information. The amount and type of information that Company gathers may depend on the nature of the interaction.

We retain information that you post or store through and/or on our website.  If you send us any information, photos, videos, or other materials we will collect and use them as outlined herein.  If you “submit a story” or photo or video to us, we or our partner may use it on our websites to promote our website and brand.   For more details on the licenses you grant us for any stories or photos, please see our Terms of Use.

If you exchange any messages through our site, we may store those as well.  If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply, and any information that you submit to us, such as a resume.  We may also retain any messages you send through the service, and may collect information you post to the service.

We may receive information about you from third parties. This information may come from our clients or our vendors.  For example, if you access our service through the recommendation or referral link from a third party, that third party may pass certain information about your use of its service to Company. This information could include, but is not limited to, information about any projects you are working on, any information that you permitted the third party to share with us, and any information you made public in connection with that service.

We may collect geolocation information.

We may collect information that is necessary for our legitimate interests, which will be disclosed to you at the time of collection.  Company will use this information for the purposes of which it was collected.

Use of Your Information.

In general, information you submit to us is used either to respond to requests that you make, or to aid us in serving you better; identify you as a user in our system; provide improved administration of our website and services; improve the quality of experience when you interact with our website and services; send you administrative e-mail notifications; respond to your inquiries related to employment opportunities or other requests; send promotional communications; send upgrades and special offers related to our services and for other marketing purposes of Company or our third party companies, should you opt-in to receive such communications by following the instructions we provide; make telephone calls to you, from time to time, as a part of secondary fraud protection or to solicit your feedback; comply with applicable law or legal requirements; and for other legitimate purposes permitted by applicable law.

We may create aggregate data records from information (including any content uploaded by you) by excluding information (such as your name) that make the data personally identifiable to you.  We use this aggregate data to analyze request and usage patterns so that we may enhance the content of our services and improve site navigation.  Company owns this information and reserves the right to use this information internally without restriction and disclose aggregate data to third party companies for any purpose in its discretion.

If you provide feedback on any of our services to us, we may use such feedback for any purpose, provided we will not associate such feedback with your information.  Company will collect any information contained in such communication and will treat the information in such communication in accordance with this Privacy Policy.

Visitors and users can always refuse to supply certain information, with the caveat that it may prevent them from engaging in certain website-related activities.

Company may collect statistics about the behavior of visitors to its websites. For instance, Company may monitor the most popular accounts on the Company web site. Company may display this information publicly or provide it to others in an aggregated format. We reserve the right to use and disclose aggregated data that does not identify any particular user to third party companies for any purpose in our discretion.

Sharing your Information.

Company discloses information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Company’s behalf or to provide services available at Company’s website, and (ii) that have agreed not to disclose it to others.  We may share your information with service providers that perform services for Company, such as providing hosting services, marketing assistance, analyzing user data, processing payment card information, and for other legitimate purposes permitted by applicable law.  Some of those service providers, and employees, contractors and affiliated organizations, may be located outside of your home country; by using Company’s website, you consent to the transfer of such information to them.

Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, “Affiliates”), we may in the future.  We may share some or all of your information with these Affiliates, in which case we will require our Affiliates to honor this Privacy Policy.  If another company acquires our company or our assets, that company will possess the information collected by it and us and will assume the rights and obligations regarding your information as described in this Privacy Policy.

Regardless of any choices you make regarding your information (as described below), Company may disclose information if it believes in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on Company; or (b) protect or defend the rights or property of Company or users of the services.

We may share your information with our clients and vendors.  We may ask you if you would like us to share your information with other unaffiliated third parties who are not described in this Privacy Policy, and we can do so with your consent.

If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Company takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Third Parties.

We may receive information about you from other sources like telephone or fax, from friends who refer you to us, or otherwise. WE may also receive information about you from our clients or vendors.  We may add this information to the information we have already collected from you via our website in order to improve the services we provide.

Our provision of a link to any other website or location is for your convenience and does not signify our endorsement of such other website or location or its contents.  When you click on such a link, you will leave our site and go to another site.  During this process, another entity may collect information from you.

We have no control over, do not review, and cannot be responsible for, these outside websites or their content.  Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites.

Retention of Information.

Company retains information: (a) for so long as your account is active or as needed to provide you with services or to fulfill our contractual obligations; (b) as necessary to comply with our legal obligations, resolve disputes, and enforce our contracts; and (c) for so long as is necessary for the purposes for which we collected such information.

Choices Regarding Commercial Messages. 

We offer you choices regarding the collection, use, and sharing of your information.  We will periodically send you free newsletters and e-mails that directly promote the use of our site or services and may contain advertisements for third party companies.  When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below).  Should you decide to opt-out of receiving future mailings, we may share your e-mail address with third parties to ensure that you do not receive further communications from third parties.  Despite your indicated e-mail preferences, we may send you non-commercial emails related to your account or transactions thereunder, or notices of any updates to our Terms of Use or Privacy Policy.

Access, Updates, Changes, and Deletion of Information.

You may have the right, in accordance with applicable laws, to access, update, change any of your information in your account by sending an e-mail to us at the e-mail address set forth below.  Where any processing of personal information is solely dependent upon your consent, you have the right to withdraw such consent at any time (For example, we suggest by using the any unsubscribe link contained in an applicable marketing message, or, emailing us at the “Contact Information” details below). Please note that if you revoke your consent for the processing of information then we may no longer be able to provide you certain services. You may also have the right, in accordance with applicable laws, to request deletion of your information by us, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements).  When we delete any information, it will be deleted from the active database, but may remain in our archives. Our service offers publicly accessible community services such as blogs and forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. Your posts may remain even after you cancel your account.  When we receive your requests, we may ask you to verify your identity before we can act on your request.  We may withhold information where the search for that information would require disproportionate effort or have a disproportionate effect to, for example, the cost of providing the information, the time it would take to retrieve the data, or how difficult it may be to obtain the information requested.

Revocation of Consent.

Where any processing of personal information is solely dependent upon your consent, you have the right to withdraw such consent at any time.  Please note that if you revoke your consent for the processing of information then we may no longer be able to provide you certain services.  We may limit or deny your request to revoke consent if the law permits or requires us to do so, if we are unable to adequately verify your identity, or if our processing is not based on your consent.

Security of Your Information.

Company is committed to protecting the security of your information.  We have implemented and maintain a variety of appropriate security measures and procedures to help protect your information from unauthorized access, use, or disclosure.  We use a reputable third-party cloud service provider to store your content in connection with your use of our service. We may require you to enter a password to access your account information. Please do not disclose your account password to unauthorized people.  Despite these measures, you should know that Company cannot fully eliminate security risks associated with information and mistakes may happen.

Children’s Privacy.

The website is not available to those under the age of 18. We do not knowingly collect information from children under 18 and we do not want it. If we learn that we have collected any information from children under 13, we will promptly take steps to delete such information and terminate the child’s account, subject to and in compliance with applicable law.

Dispute Resolution.

If you believe that Company has not adhered to this Statement, please contact Company by e-mail at _hello@mistunderstood.com_.  We will do our best to address your concerns.  If you feel that your complaint has been addressed incompletely, we invite you to let us know for further investigation.  If you and Company are unable to reach a resolution to the dispute, you and Company will settle the dispute exclusively under the rules of the American Arbitration Association (  You may also have the right to lodge a complaint with your respective supervisory authority or data protection regulator.

A Note to Users Outside of the United States.

Company is based, and this platform is hosted, in the United States of America.  If you are from a country outside of the United States of America with laws governing data collection, use, and disclosure that may differ from U.S. law and you provide information to Company, please note that any information that you provide to us may be transferred to the United States of America.  By providing your information, you hereby specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein or in any terms and conditions related to the use of and access to the Company platform.

Notice to Residents of the European Economic Area.  In accordance with applicable data protection laws, you may have the right to request: access to, rectification, and erasure of your personal information; restriction of processing of personal information; objecting to certain processing of personal information; and the right to data portability.  Where any processing of personal information is solely dependent upon your consent, you have the right to withdraw such consent at any time (For example, we suggest by using the any unsubscribe link contained in an applicable marketing message, or, emailing us at the “Communications” details below).  Where you believe that we have not processed your personal information in accordance with applicable data protection laws, you may lodge a complaint with the respective supervisory authority or data protection regulator.  The provision of personal information by you will be for contractual, marketing, or analytical purposes as referred to in this Privacy Policy.  If we do not have access to such personal information from you, then we will not be able to undertake certain services for you.  We may withhold information where the search for that information would require disproportionate effort or have a disproportionate effect to, for example, the cost of providing the information, the time it would take to retrieve the data, or how difficult it may be to obtain the information requested.  To exercise your rights under these provisions, please contact us at the “Contact Information” details below.  When we receive your requests, we may ask you to verify your identity before we can act on your request.

Changes to This Privacy Policy.

This Privacy Policy is subject to occasional revision, and if we make any substantial changes in the way we use your information, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our website.  Any material changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our site.  These changes will be effective immediately for new users of our website or services.  Please note that at all times you are responsible for updating your information to provide us with your most current e-mail address. In any event, changes to this Privacy Policy may affect our use of information that you provided us prior to our notification to you of the changes.  If you do not wish to permit changes in our use of your information, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us.  Continued use of our website, or services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

Notice to California Residents – Your California Privacy Rights (As Provided by California Civil Code section 1798.83). 

A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes.  In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal data was disclosed in the preceding calendar year, as well as a list of the categories of personal data that were disclosed.  California Customers may request further information about our compliance with this law by e-mailing  __ _ or mailing us at: Consumer Aerosol Products Council (CAPCO), PO Box 5098, Fullerton, CA 92838. Please note that we are required to respond to one request per California Customer each year, and we are not required to respond to requests made by means other than through this e-mail address.

Contact Information.

Company welcomes your comments or questions regarding this Privacy Policy.  Please contact us at: _____________.

If Company needs, or is required, to contact you concerning any event that involves information about you, we may do so by email, telephone, or mail.

This Privacy Policy was last revised on July _9_, 2018